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Product portfolio of John Kump
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Accenture: Foresight mobile app |
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Role: Lead product manager. I had great autonomy in the creation and ongoing operational execution after developing a full understanding of the business goals from the executive team at Accenture. The app is currently available in Apple and Android stores. Links can be found in this corporate promotional page. I partnered with UX and marketing research partner to prioritize against competitor offerings. Then I soliticited leaders to contribute resources needed to develp/supply fresh content. As we moved through the lifecycle I held multiple pilot session to gather feedback for product refinement. Once achiving high satisfaction I rallied maketing teams to craft the Go To Market plans. Today we are hitting, if not exceeding, all established goals. This is monitored through a robust dashboard driven by Power BI. |
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KeyBank: mobile banking app |
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Role: Group manager. I led a team that launched new features and improvements for money movement (Zell, transfers/ACH, bill pay, etc) and and the user registration processes.
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Planning roadmap for ML based Next Best Action |
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Product: Next best action engine. This solution made direct recommendations to customers in the mobile app and online banking. It was also deployed within the call centers and branch CSR systems so that reps could see a list of recommended products or actions to discuss with the customer Role: Lead product manager. I had total autonomy in the creation and ongoing operational execution after developing a full understanding of the business goals from the executive team at KeyBank. The above sample was used to socialize the product maturity and rollout plan to executives as we got closer to launching the initial Real Time Offers / Next Best Action decision engine. This solution involved vendor selection. I then established relationships with marketing strategists and the organization's top data scientist as Machine Learning would be pivotal to determine behavior correlations and then build the required predictive models that drove the recommendations. I led a team of marketers and agencies that designed each offer creative after working with banking product managers to determine and prioritize calls to action. |
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Marketing system: campaign projects with workflows |
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Role: Group manager. I led the creation of a global planning and project management workflow tool. Shown is the global project implmentation calendar as a result of the tool managing upwards of 3,000 campaign projects. This tool serves as project control and provides greatly needed insights to leadership into the work efforts while allowing for global synchronization of business activities. |
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Corporate and industry awards |
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IoT / Connected devices and APIs |
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I have coded many connected device and machine controls for clients. This is a recent experiment as a hobyist homeowner. This solution is built on html-javascript and jquery for API calls to the device. Shown below are real time readings from sensors at my home.
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Mapping, GPS and branch location planning |
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This prototype was developed for park system that was looking for a solution for interactive GPS trail maps. It was developed with Google Maps API on JavaScript. Features included pre-defined trail routes with amenities and associated attributes. Users can add social elements such as trail notes/reviews and pictures. In other use cases I leveraged the base tech to analyze customer density for a client and help clean customer lists via location/address lookup. |
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